The Barnum Financial Group Study of Americans in the Workplace

About the Study

Barnum Financial Group is dedicated to empowering Americans in the workplace to achieve their financial goals. We understand the complexities of navigating today’s financial landscape, and we’re committed to providing the guidance and resources needed for success.

This comprehensive study dives into the evolving financial behaviors of American workers across a variety of factors, including generational, household income, gender, and employment status and more!

Key Findings

Key findings of Americans in the workplace
An overall breakdown of what we uncovered within the Barnum Financial Group’s Study for Americans in the Workplace.
of working Americans plan to work after age 65
%
of working Americans think they will be able to financially afford to retire before age 75
0 %
of Gen Z places an emphasis on peace of mind as their primary financial goal
0 %
of people with a household income of $150k+ say their primary goal is saving for retirement
0 %

White Papers

Financial, Investment and Insurance Priorities Between the Generations

Financial, Investment and Insurance Priorities Between the Generations

A focus on generational differences with regards to financial, investment, and insurance priorities.

Navigating Financial Decisions When Approaching Retirement

Navigating Financial Decisions When Approaching Retirement

New National Research into Financial Considerations and Planning for Pre-Retirees 2024.

Priorities For High-Income Earners In The Current Financial Climate

Priorities of High-Income Earners in the Current Financial Climate

A focus on working Americans with a household income of $150k+ per year.

Slide Decks

The Current State of Financial Wellness for Working Americans

The Current State of Financial Wellness for Working Americans

An in-depth look at the working Americans experiences and value with investment and insurance products.

Discovering the Unmet Needs of Working Americans

Discovering the Unmet Needs of Working Americans

Highlighting how financial professionals and financial products are viewed by working Americans.

Barnum Financial Group Study of Working Americans (Overall)

Barnum Financial Group Study of Working Americans (Overall)

The overall, key findings from the study with the collected data across generations, income, and more!

Financial Freedom

38% of Gen Z and 35% of Younger Millennials believe financial freedom comes from being debt-free.
51% of Gen X and 61% of Boomers believe financial freedom is a comfortable retirement.

Investment Preferences

76% of Gen Z is interested in real estate, and 66% in cryptocurrency.
Stocks and bonds rank the highest in experience out of all investment products for Gen Z at 41%.

Future Planning

Life insurance is a priority for Millennials, with 65% of Young Millennials and 76% of Older Millennials.
58% of women and 49% of men say planning for retirement influences them to seek financial advice, while 50% of women and 42% of men cite long-term financial goals.

Videos

Generational Differences in Financial Priorities

Life Insurance and Peace of Mind Across Generations

The Emotional Landscape Of Investing

Financial Goals And Concerns

Why Working, Americans May Seek Professional Help

Generational Differences In Access And Valuation Of Financial Resources

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